SMART Recovery Poster
Family Matters a regular client of mine needed a design for a promotional poster for a meeting they hold and organise. The object was to design a poster that would promote the weekly event/meeting and be able to fix a plastic wallet to the poster for dispensing cards with the details of the meeting.
We produced an A3 and A4 poster and accompanying card to go with them. The poster was to be in similar colours to previous meeting posters and they left me to develop the design further ending in this impacting poster.
They idea behind the design of the poster was to be raw; with the crumpled paper background, strong hard colours and slightly pixelated texture and an eye-catching font to finish off. All this was taken from the subject matter, the focal point of the poster, which is to help people with sometimes taboo issues in their life.